In a questionnary survey of the theme "Seoul, Korean Story", both Korean people and foreigners participated, they have chosen "Namsan Tower" as the most representative name for Seoul tourism attraction.
They also mentioned Lee Byung Hun and Kim Jeong Hoon's name as representative artists for Seoul and Korean Wave.
See details here: http://china.ajnews.co.kr/view_v2.jsp?newsId=20120720000015
(For me, Jeong Hoon is the whole reason I come to know about Korean culture and Korean food :D )
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